Is Email Marketing Dead?

By Alex Trajcevski | MarketingPlatform Newsletter | June 2022

Does Email Marketing Still Work In 2022?
Email marketing is a tried and tested solution. It has proven to be effective and reliable. Therefore, making email marketing still relevant. Whatever your goals are, getting your message across to several people at once is all made possible with just a few clicks of a button.

Your email does not always have to be about trying to sell something. It can and should also be used to share feedback from customers, such as success stories. Another usage would be to create an educational email to further help those who do not understand, have a better understanding of a product or service.

But, certainly marketing campaigns will not go away. Marketing your products and/or services is here to stay. So, relaying your campaign via email is a no brainer. And it also enables you to continue growing your email list.

In that regard, Email Marketing still has so much to offer. In addition to keeping audiences engaged and building rapport, the ongoing relationship between buyer and seller can create an everlasting impression on your brand. And without a brand, there just may be no business.

Think of some of the well-known brands you know of, it seems they can do no wrong. This is a direct result of building a brand so powerful that the reputation speaks volumes.

So, why try to reinvent the wheel if something is working? As the saying goes, “If it ain’t broke, don’t fix it”.

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