Importance of a Website

By: Joseph Laviano | 3g Ignite Marketing Group | July 3, 2022

I have noticed a growing trend that started a few months after businesses re-opened after the “big shutdown” of 2020. The trend is more prevalent in the hospitality industry more specifically with establishments like bars and restaurants. I have witnessed businesses neglecting, and, in some instances, abandoning their websites in lieu of social media business pages like Facebook…a huge mistake. The power of Facebook and social media platforms is undeniable, but by no means should a business entirely rely on these platforms to market its business. A properly optimized website and its flexibility and versatility still trump any social business page. Websites should be the HUB of all your marketing initiatives.

Why do I think this is occurring?
It may have been the perfect storm of customers flocking to small businesses after the “big shutdown” and the employee shortage. This forced small business owners to focus on running the business while shoving marketing initiatives into the backseat. Once the business rush slowed, small businesses looked for the easiest path to promote their business, and social media fit the bill. These businesses need to check the insights, they are

Why do businesses need a website?
1) A website instantly gives legitimacy and professionalism to your business.

2) A website is 100% customizable (unless you use a template platform like WIX or Squarespace). You own the content, and you create the experience you want your customer and prospects to see.

3) A Properly optimized website can attract new customers and prospects by appearing on popular search engines like Google.
85% of internet users search and discover local businesses through search engines like Google.

4) You can collect prospective customers’ data by encouraging them to fill out a “contact us” form or an email “newsletter opt-in” module.

5) Your social media pages and local citations like Google My Business should support and direct users to your website. Without a website, these pages have nowhere to direct people.

With economic uncertainty looming, small businesses need to concentrate on a digital marketing strategy, and the website needs to be step 1.

3G Ignite Marketing Solutions specializes in website design and development. Contact us today for more information or to get an estimate on a custom website or website redesign.

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